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IDEAS
THAT PROSPER
No, we’re not being pretentious.
No, we’re not being pretentious. It just happens to be our philosophy, the core of our beliefs, our raison d’être and the strength behind all we produce. Duke dreams up digital experiences with strong stories. Stated so plainly, it could mean anything, but actually it’s very simple. At Duke we believe, like any agency, that we are the producers of ideas. And ideas are a big deal: when you say idea, you’re talking about something new, never-seen-before, amazing and attractive (maybe that’s why Creative is at the centre of the agency).
But ideas would be nothing if they were gratuitous, disconnected from the consumer/internet users/brand reality. They would be nothing if they didn’t serve one goal: “to prosper,” in other words, to help a brand blossom and grow in a harmonious and organic way that’s natural and evident in the digital eco-system and beyond (I know, I’m sounding like Buzz Lightyear here).
These “prosperous ideas” exist to provide a positive impact and permanently transform our clients’ businesses. And we may be proud of our past creations (this site is stuffed with them, by the way), but we’re even more proud of the ones to come, for our clients and future clients. To be continued... ORIGINS Duke was born in 1999. That is, if you are talking about the agency Duke (the one whose site you’re currently visiting, you know). Because there’s another Duke: not the American university (who shamelessly stole www.duke.com from us), but the surfer: Duke Kahanamoku, the Hawaiian double Olympic gold medallist (it was a long time ago, but it’s true) and the inventor of modern long-board surfing. Internet, surf; surf, Internet – you can see the connection, right? Proud of this schoolboy joke, and gradually getting used to what was initially just a code name, Duke came into being in July 1999 (in the last century, damn it !!). The conviction was there from the start that technology, and indeed society, was moving ineluctably towards digital, even if it drew a few amused smiles from certain ‘traditional’ types. What followed was a hair-raising, death-defying voyage through high winds and dangerous seas and to hell and back, with Duke emerging as a thriving 130-strong agency, which joined the Razorfish network in March 2007. Razorfish in turn joined Vivaki in 2009. Vivaki being the alliance of the Publicis group’s networks of digital and media agencies, including Digitas, Starcom, ZenithOptimedia and PhoneValley. Which gives the agency even more strength and reach.
But ideas would be nothing if they were gratuitous, disconnected from the consumer/internet users/brand reality. They would be nothing if they didn’t serve one goal: “to prosper,” in other words, to help a brand blossom and grow in a harmonious and organic way that’s natural and evident in the digital eco-system and beyond (I know, I’m sounding like Buzz Lightyear here).
These “prosperous ideas” exist to provide a positive impact and permanently transform our clients’ businesses. And we may be proud of our past creations (this site is stuffed with them, by the way), but we’re even more proud of the ones to come, for our clients and future clients. To be continued... ORIGINS Duke was born in 1999. That is, if you are talking about the agency Duke (the one whose site you’re currently visiting, you know). Because there’s another Duke: not the American university (who shamelessly stole www.duke.com from us), but the surfer: Duke Kahanamoku, the Hawaiian double Olympic gold medallist (it was a long time ago, but it’s true) and the inventor of modern long-board surfing. Internet, surf; surf, Internet – you can see the connection, right? Proud of this schoolboy joke, and gradually getting used to what was initially just a code name, Duke came into being in July 1999 (in the last century, damn it !!). The conviction was there from the start that technology, and indeed society, was moving ineluctably towards digital, even if it drew a few amused smiles from certain ‘traditional’ types. What followed was a hair-raising, death-defying voyage through high winds and dangerous seas and to hell and back, with Duke emerging as a thriving 130-strong agency, which joined the Razorfish network in March 2007. Razorfish in turn joined Vivaki in 2009. Vivaki being the alliance of the Publicis group’s networks of digital and media agencies, including Digitas, Starcom, ZenithOptimedia and PhoneValley. Which gives the agency even more strength and reach.