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IDEAS THAT PROSPER
No, we’re not being pretentious.
It just happens to be our philosophy, the core of our beliefs, our raison d’être and the strength behind all we produce. Duke dreams up digital experiences with strong stories. Stated so plainly, it could mean anything, but actually it’s very simple.
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ORIGINS
Duke was born in 1999. That is, if you are talking about the agency Duke
(the one whose site you’re currently visiting, you know). Because there’s another Duke: not the American university (who shamelessly stole www.duke.com from us), but the surfer: Duke Kahanamoku, the Hawaiian double Olympic gold medallist (it was a long time ago, but it’s true) and the inventor of modern long-board surfing. Internet, surf; surf, Internet – you can see the connection, right?
